Posted in Recycle | Posted on 28-05-2011
“Deathly Hallows”—the seventh and the final one in the famous Harry potter series is soon to be the Greenest book ever. The book’s caught 16 publishing houses on the right side of the Green, with each pledging the use of recycled, ancient forest friendly (AFF) paper for the hardback. Raincoast Books, who were the first to back the idea in 2003, are quite worked up in excitement. The House estimates about 1.2 million copies of the book to be sold under its publishing. The direct impact of the move is that now 200,000 fewer trees shall go down satiating the publishing and printing requirements.
According to Nicole Rycroft, , executive director–Markets Initiative–the group which’s been standing by the move for long, enthusiastically says, “In 2000, nobody was using forest-friendly fibres, because none of them could. The cost was prohibitively expensive.”
The Green initiative received a real shot in the arm when Rowling herself joined the movement. The campaign finally picked up momentum and now, it holds that Cascades, Raincoast’s major paper supplier is moving in with post-consumer waste paper for J.K Rowling’s upcoming masterpiece. Recycled paper, collected, sorted and de-inked by Cascades translates into lower water and electricity consumption, besides cutting down on greenhouse gas emissions.
The good news is that the signature move is rubbing off on other eminent authors as well. David Suzuki and Al Gore for instance are now sticking up for the Green, demanding that their books too tread the hallowed Green route.
